G-Star Raw store @ Amsterdam Schiphol airport

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Looks like G-Star Raw is now truly connected to concrete: all of their new stores feature this majestic material, this time a brand store at Amsterdam Schiphol airport.

The famous Dutch fashion brand just recently opened a new store at the busy Schiphol airport in Amsterdam. Transacting international and overseas flight routes, this is one of the most important airports in Western Europe.

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The travellers arriving to this airport don’t only find the typical wooden clogs and the tulips, but can also get a hint of the Dutch sense of style and quality through brand stores like G-Star. The brand has become connected with one building material, which they prefer to use in the stores’ interiors all over Europe: the raw and beautiful concrete.

Designing for such a high transit ‘shopping mall’ can be tricky. The brand store has a corner portal at Schiphol, which gives new opportunities for the interior designers and the manufacturers to show off some skills: the glass and the concrete panels follow the curve of the corner, and the logo and the displays are integrated perfectly in the wall panels.

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As in other G-Star Raw stores all over the Netherlands and Europe, the brand collaborated with the Hungarian designer firm IVANKA. As a world renowned manufacturer and designer of concrete products, IVANKA shares the Dutch infatuation with quality. We will most likely see more collaborations between G-Star and IVANKA in the near future.

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